Assignment #5

The two exhibits I went to were the one that they laid down with a bunch of beer bottles and cans and had stuff written on their faces and what not, and Friday when we all laid down and the speaker have various students different situations that come from binge drinking. I think both were very successful exhibits that made students think and conveyed different emotions from multiple students. For the first mentioned exhibit, I think it would have been more successful if they would of had some one pretending they had the consequences shown through some of people passed out, maybe little post its on their bodies saying "this person now has to worry about where his car went" or "she wonders if she should take the morning after pill...or did she even have sex?" and as for the second I would have had a megaphone so that the students passing by could hear. These exercises were helpful for some students but for the hard headed students it was just another thing to ignore.

Assignment #4

In SMART criteria, what does the R stand for?
a. Reachable
b. Relevant
c. Retractable
d. none of the above

There are _____ stages in designing an IMC program:
a. 5
b. 6
c. 4
d. 3

IMC stands for ____:
a. Integrated Marketing Communications
b. Integrated Management Commercials
c. Investment in Marketing Commercials
d. none of the above



Answers:
1. B
2. C
3. A