Assignment #4

In SMART criteria, what does the R stand for?
a. Reachable
b. Relevant
c. Retractable
d. none of the above

There are _____ stages in designing an IMC program:
a. 5
b. 6
c. 4
d. 3

IMC stands for ____:
a. Integrated Marketing Communications
b. Integrated Management Commercials
c. Investment in Marketing Commercials
d. none of the above



Answers:
1. B
2. C
3. A