Wednesday, March 18, 2009
Assignment #8
I agree with everything that the video had to say in class. It had solid points to it and gave plenty examples about what they were trying to say about advertisements. The reason they group products into certain categories of people is because most of the time only a certain grouping of people are drawn to some items. For example a woman in her mid 30's and onward may be concerned about her facial wrinkles, therefore they need to find a way to persuade women in that age category that this is the product for them. Some common elements of persuasion in marketing is giving statistics about the product compared to others, showing before and after pictures of someone who used the product and was very successful with the use of it, using someone who can relate to the consumer in some matter, etc. We are heading forward into a world of advertisements, soon enough you'll have advertisements calling you by your own name just to get your attention, much like the movie minority report the advertisements will be able to look you right in the eye and insure you that this is the right product for you...as far as I'm concerned there is no limit to how far they will go to make you aware of the product they are selling you.
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